Awesome by Nature
This project is a collaboration between FIGS and Dr. Chloe B., DVM, celebrating veterinarians who dedicate their lives to animal care. This launch showcases a specially designed collection that highlights the connection between healthcare professionals and the natural world.
Client
figs
role
graphic designer
Category
branding
Objective
To collaborate with Dr. Chloe B., DVM, to create a collection that embodies the passion and dedication of veterinarians, blending functionality, style, and a love for animals into apparel that reflects the core values of FIGS.
concept & visual
The design concept for Awesome by Nature draws inspiration from the natural world and the bond between veterinarians and their patients. The visual approach incorporates earthy tones, soft textures, and clean lines to evoke a sense of calm and professionalism. The collection reflects the functional needs of veterinary professionals, ensuring both comfort and style, while subtly integrating elements that highlight the beauty of nature and the vital role veterinarians play in healthcare.
