LOS ANGELES OLYMPIC
The 2024 Olympic Campaign celebrates the spirit of unity and athletic excellence through a vibrant branding system. The design draws inspiration from the iconic Los Angeles sunset, blending bold colors with sleek visuals to represent the city's diverse and dynamic culture.
Client
INDEPENDENT PROJECT
role
graphic designer
Category
branding
Objective
To create a cohesive and visually striking branding system for the 2024 Olympics that embodies the energy of Los Angeles. The campaign’s goal was to design a pictogram system and color palette that could seamlessly communicate each sport while paying homage to LA’s unique landscape.
concept & visual
The design centers on a minimalist pictogram system, using clean lines to represent each Olympic sport. The color palette, inspired by LA’s breathtaking sunsets, features gradient tones that evoke warmth, diversity, and vitality. The fusion of bold colors and sharp, modern visuals reflects both the competitive spirit of the Olympics and the cultural vibrancy of Los Angeles.
