maiden buss rice wine
The Maiden Buss Rice Wine packaging design presents Shaoxing wine—a traditional Chinese beverage—through a modern lens. By blending minimal aesthetics with contemporary and Eastern calligraphy, this design seeks to resonate with a younger generation while preserving the rich cultural heritage of this beloved wine.
Client
INDEPENDENT PROJECT
role
graphic designer
Category
PACKAGING
Objective
To create an appealing and sophisticated packaging design that introduces Shaoxing wine to a younger audience, bridging the gap between tradition and modernity. The design aims to elevate the perception of this traditional beverage and expand its reach in the global market.
concept & visual
The design embraces a minimal aesthetic, prioritizing clean lines and a subdued color palette to evoke tranquility and sophistication. Delicate Eastern calligraphy adds authenticity, while elements of shanshui painting capture the beauty of nature, embodying the essence of yi (意) and zen (禅). This fusion of modern design and traditional artistry honors the heritage of Shaoxing wine, making it both accessible and appealing to contemporary consumers. By integrating these influences, the packaging not only reflects the wine's rich cultural significance but also invites a new generation to explore its flavors and stories.
